Why Switch To DTV?

An important benefit of the switch to all-digital broadcasting is that it will free up parts of the valuable broadcast spectrum for public safety communications (such as police, fire departments, and rescue squads). Also, some of the spectrum will be auctioned to companies that will be able to provide consumers with more advanced wireless services (such as wireless broadband).

Consumers also benefit because digital broadcasting allows stations to offer improved picture and sound quality, and digital is much more efficient than analog. For example, rather than being limited to providing one analog program, a broadcaster is able to offer a super sharp “high definition” (HD) digital program or multiple “standard definition” (SD) digital programs simultaneously through a process called “multicasting.” Multicasting allows broadcast stations to offer several channels of digital programming at the same time, using the same amount of spectrum required for one analog program. So, for example, while a station broadcasting in analog on channel 7 is only able to offer viewers one program, a station broadcasting in digital on channel 7 can offer viewers one digital program on channel 7-1, a second digital program on channel 7-2, a third digital program on channel 7-3, and so on. This means more programming choices for viewers.

www.dtv2009.gov Coupons

To help consumers with the DTV transition, the Government established the Digital-to-Analog Converter Box Coupon Program. The National Telecommunications and Information Administration (NTIA), a part of the Department of Commerce, administers this program. Every U.S. household is eligible to receive up to two coupons, worth $40 each, toward the purchase of eligible digital-to-analog converter boxes. Beginning in January of 2008, the NTIA has begun accepting applications for coupons. The coupons may only be used for eligible converter boxes sold at participating consumer electronics retailers, and the coupons must be used at the time of purchase. Manufacturers estimate that digital-to-analog converter boxes will sell from $40 to $70 each. This is a one-time cost. For more information on the Digital-to-Analog Converter Box Coupon Program, visit www.dtv2009.gov, or call 1-888-388-2009 (voice) or 1-877-530-2634 (TTY).